Has “Dedicated” Lost its meaning?

Coming into work this morning, I heard the word ‘dedicated’ on radio advertisements no less than 15 times. That’s in a 45 minute commute.

It appears that everyone and their brother is dedicated to their customers these days:

dedicated picture on teh google

I submit that we should remove dedicated from the marketing-speak lexicon and replace it with:

“We like money. We will make sure you keep giving us money by giving you the best product [or service] we can.”

At least then they’d be honest about it.

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