Coming into work this morning, I heard the word ‘dedicated’ on radio advertisements no less than 15 times. That’s in a 45 minute commute.
It appears that everyone and their brother is dedicated to their customers these days:
I submit that we should remove dedicated from the marketing-speak lexicon and replace it with:
“We like money. We will make sure you keep giving us money by giving you the best product [or service] we can.”
At least then they’d be honest about it.